Type the one workflow your product replaces. Get a ready-to-film hook — three openers that land the “the spreadsheet still runs the department” failure rather than chase a feature list, a one-line CTA pinned to the free tier the team can self-serve today, and an objection handler for “we already use Zapier.” Built for SaaS founders whose first ten paying customers all came from a single breakout short — not a category-defining funnel.