1. HOOK (0–3s): Close-up of the gloss wand pulling across a clean glass — voiceover: 'I found the gloss I keep re-buying, and it's under fifteen bucks.'
2. PROBLEM/STAKES (3–8s): Cut to a tired makeup drawer with three cracked wands; the voiceover says most 'clean' lip glosses either disappear in an hour or feel sticky.
3. SHOW, DON'T TELL (8–20s): Five-second side-by-side — a regular gloss smudges onto a coffee mug, the Velvet Hour formula beads off intact. Pull a tissue across both lips.
4. SOCIAL PROOF (20–30s): B-roll of three real DMs — three friends asking the same question, a customer comment pinned in the comments. Voiceover: 'Three of my friends asked me what this was this week.'
5. OBJECTION HANDLER (30–45s): On-screen proof points — nonsticky finish comparison, 8-hour wear photo, ingredient card. Voiceover addresses 'is under fifteen dollars actually clean?' with the angle on the formula.
6. CTA (45–60s): Hold the gloss next to a 'Tap the yellow basket to try the starter set' sticker. End on the wink.

Tap the basket — the starter set ships today, and your first gloss is on us.

If you're tempted to scroll past because the price feels too low for a 'clean' gloss — fair. Most of what's under fifteen dollars isn't truly nonsticky, and most of what isn't sticky isn't actually clean. Velvet Hour is the line we kept coming back to: a nonsticky, eight-hour wear formula, transparent ingredient list, and the same lab our forty-two-dollar gloss gets made in. You can read the full INCI card in the listing before you tap basket. If it's not for you, the starter set has a thirty-day return — no restocking.